No seriously, she can. Your own grandmother can probably improve your website as well. Ok, she might not be able to get those 12.000 pages filled with scraped content out of supplemental hell, but she absolutely can help you improve your usability. Have you ever watched your non web savvy friend, colleague or relative searching for stuff or navigating through a web shop? Almost every time I see an internet noob clicking on wrong links in a very unstructured way, I can barely suppress the feeling of saying ‘move over’ and doing it myself. In stead, I usually let them fool around and learn from their behaviour. Keep in mind that 99,9% of all people probably aren’t as web savvy as you are. This is why your grandma (or every other person you know that isn’t either a Google AdWords Professional or a Stumble God) can help you to improve your website and -especially- your conversion rate. Let a non tech person find his or her way through your oh-so well designed conversion driven navigation path and see where he or she drops off. Is it the ‘Buy now’ button that looks like a ‘Bugger off’ button if you happen to be a bit long-sighted? Are your breadcrumbs causing more frowning eyebrows than satisfied smiles? Or do most of your visitors feel that filling in your checkout registration form is like filling in their last will? Visit your grandma, bring your laptop and find out!
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Disclaimer: This is NOT a paid review. I am not affiliated with Clip ‘n Save/ Dynalink Technologies in any way, nor am I making money with this blog post. A rel=”this_is_not_an_ad” tag has been attached to all links in this post. When you’re building a website, you’ll need some images. And if you can’t shoot or design ‘em (like me), you’ll have to CCP them. Some people use other tools, I use Clip ‘n Save. This is quite an ancient tool (since 1990 or so), but I guess there are still folks out there that don’t know Clip ‘n Save. Oh, and did I mention it has a free unlimited evaluation period? Clip ‘n Save let’s you cut an image of whatever you want. Whether it’s a part of an existing image, or whether it’s a piece of right click-protected text, Clip ‘n Save copies it. The interface of the program is really easy, it’s nothing more than this:  Step 1. Press CTRL+R Step 2. select whatever you want to copy or save Step 3. press CTRL+V to paste what you just selected wherever you want. It’s really that easy. Interested? You can download it right here. Feel free to share any tool or other thing you can’t live without. I love tools.
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